Greenpeace continues to turn up the heat on their “Save The Arctic” campaign, this time with a melancholy new video featuring the music of Radiohead (fan favorite “Everything In Its Right Place”), a voiceover from Jude Law and one very sad polar bear, lost on the streets of London.

“As the Arctic sea ice melts, polar bears are being forced to go far beyond their normal habitat to find food and look after their young. This film is a powerful expression of how our fates are intertwined, because climate change is affecting all of us no matter where we live,” said Jude Law in a Greenpeace statement. “Right now a handful of oil companies are trying to carve up the Arctic for the sake of their next quarterly results but a global movement is growing to stop them. I stand with hundreds of thousands of others who think the area should be made into a sanctuary, protected from corporate greed for good.”

Polar bears in the Arctic have been having a rough go of it lately, due in large part to climate change and the lack of frozen Arctic sea ice. According to this grim Huffington Post report, it’s gotten so bad that there seems to be an increase in polar bears resorting to cannibalism (even of their own cubs) due to lack of food sources (proceed with caution, as the photos are quite graphic).

“We have to stop the oil giants pushing into the Arctic,” stressed Radiohead’s lead singer Thom Yorke in a statement, as Shell Oil is preparing to start exploratory drilling off the coast of Alaska this summer. “An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That’s why I’m backing this campaign.”

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